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WHY VISIT JAPAN?
Culture
Japan is a country where ancient traditions meet modern innovation, creating a culture that is both fascinating and intricate. From the serene rituals of a tea ceremony to the captivating world of the Geisha, from diverse religious practices to cutting-edge technology and contemporary art, Japan offers a unique cultural experience. Social customs remain deeply valued, with practices such as bowing and removing shoes before entering a home reflecting the nation’s enduring respect and etiquette.
Food
In Japan, rice was once used as currency, and food is celebrated as a true art form. Culinary passion runs deep, with each town and region offering its own specialties. Fresh fish features prominently, menus evolve with the seasons, and chefs devote their lives to mastering their craft, ensuring every meal is an unforgettable experience.
Nature
The Japanese share a profound connection with nature — evident in the tranquility and symbolism of their gardens, their deep admiration for the cherry blossom (sakura) each spring, and the belief that mountains, rivers, and forests are living spirits. The country’s 31 national parks are home to bears, deer, and countless bird species, while its coastal waters offer the chance to witness whales in their natural habitat.
Landscape
Japan’s landscape is as diverse as it is breathtaking. While Mount Fuji is its most iconic symbol, the immense caldera of Mount Aso is equally awe-inspiring. Its coastline — one of the longest in the world — boasts dramatic cliffs, pristine beaches, and scenic hiking trails. Across the country, you’ll find deep gorges, cascading waterfalls, tranquil bamboo forests, vast dunes, wetlands teeming with cranes, and countless natural wonders that define this remarkable land.
City Living
Tokyo, the world’s largest city, is a captivating blend of ancient tradition and cutting-edge modernity. Here, historic temples stand beside dazzling neon skyscrapers, creating an unforgettable skyline. Explore the National Museum to admire the world’s most extensive collection of Japanese art, wander through the narrow alleys of Golden Gai with its tiny characterful bars, and experience the energy of Shibuya’s world-famous crossing. In contrast, Kyoto enchants with its timeless beauty — home to over 3,000 Buddhist temples and Shinto shrines, including 16 UNESCO World Heritage Sites, it offers a serene glimpse into Japan’s spiritual and cultural heart.
Festivals
Japan’s calendar is filled with vibrant festivals, or matsuri, celebrating everything from nature and the arts to historic events and seasonal changes. Most feature lively processions, music, dancing, and elaborate floats — and with an estimated 300,000 festivals held each year, chances are you’ll encounter at least one during your visit.
